↘ Pedro Ximenes

ACD/CW
Currently @ DM9DDB

  1. Undercover Sportscaster
  2. Worse Than Seeing It
  3. Lost Child Alert
  4. Non-Mineable Land
  5. Best OOO Email Ever
  6. Natural do Boteco
  7. Beauty Posters
  8. Blurred Jersey
  9. Metrôfessores
  10. Teló

About me
Undercover Sportscaster - LAY'S2024

We masked the voice of a female sportscaster during a broadcast to unmask the misogyny of football fans on social media.


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Agency: AlmapBBDO
CCO: Pernil
ECDs: Pedro Corbett, Henrique Del Lama and Fernando Duarte
CW: Pedro Ximenes
AD: Ingryd Cruz

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Case study.



Reveal video published 48h after the match to surprise fans and media.






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2× Shortlisted at Cannes
7× Clio Sports (1 Gold, 3 Silver, 3 Bronze)
1× Bronze at El Ojo
1× Shortlisted at Clio Awards
2× Finalist at Effie LATAM
1× Finalist at Effie Brasil
1× Finalist at Clube de Criação (Brazilian Creative Club)
2× Smarties (1 Gold, 1 Bronze)
©1997UPDATED IN MAY 2025