We turned OOO emails, usually just a reason for office jealousy, into a way to promote Novotel Hotels and make it a win for everyone.

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Agency: AlmapBBDO
CCO: Pernil
ECDs: Henrique Del Lama and Fernando Duarte
CDs: Iron Brito, Sabrina Villar and Ana Novis
CW: Pedro Ximenes
AD: Ingryd Cruz

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Case study.

Since writing an OOO email is just as dull as getting one, we made it easy for people to generate fun, ready-to-send messages right on our website.

UPDATED IN MAY 2025