If our generation won’t protect Indigenous lands from illegal mining, we’re teaching the next one to do it with Minecraft Education.

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Agency: AlmapBBDO
CCO: Pernil
ECD: Pedro Corbett
CW: Pedro Ximenes
AD: Vini Souza and Hell Mota

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Case study.

Launch video.

Panel about Non-Mineable Land at the Microsoft booth during Bett Brasil, the largest education and technology event in Latin America.

The initiative broke the barriers of traditional classrooms and reached even small countryside towns like Paraíba do Sul, in Rio de Janeiro.

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1x Shortlisted at Cannes

UPDATED IN MAY 2025